B&S was born from a simple idea: caring for a dog or cat shouldn't be complicated. We started by looking for the accessories we ourselves felt were missing day to day — feeders that don't spill, fountains that encourage drinking more water, brushes that don't turn into a fight — and brought them together in one place.

We're a small team that selects every product by asking one simple question: would this make life easier for a pet owner and more comfortable for their dog or cat? If the answer is yes, we add it to the catalogue. If not, we leave it out.

We know that buying from a new online store raises doubts, so we'd rather be upfront: we tell you the real shipping time, we explain how to return a product if it doesn't convince you, and we personally reply to every message you send us.